ArtistCommunity.Asia｜創造卓越品牌内容，赋予来自掌心的温度
by Jeff Fan
PROJECT BY
Jeff Fan
Bangsar South
Joined July 2018
About Me
2008年毕业于拉曼学院广告系，2012年成立LF Creative，同时热衷手创。然而只懂研发不谙营销让自己原本获利的本行，转头反赔在自己热衷的手创梦。后来重新钻研广告学，以《品牌营销》将公司转型，正式成立团队把办公室设于Bangsar South Vertical Business Suite。过去的经历彷佛冥冥中把他准备得更好，让他在2017年写出ARC的商业模式，同年创立ARC GLOBA... See More
ABOUT PROJECT
ARC GLOBAL ARTISTS SDN BHD 是一个聚集各路才艺的品牌营销平台，确保每一场活动皆具备完整的品牌基因，和客户的品牌策划相互辉映，一一作出筛选，并融入品牌思维，务必最大化客户的品牌效益，提供更高的可传性与收藏价值。
专业的评估指标：承诺指数、回复提案速度、作品素质，成为每位ARC文创艺术家信赖度的指标。同时融入客制化、全方位的品牌策略，“文化创意”活动不再难以衡量结果。除了品牌的市场营销团队，我们同时也是Event, Wedding, Premium Gift等Agency的资源供给伙伴，以丰富他们的策略元素呈现更有张力的实践性。
创造卓越品牌内容，赋予来自掌心的温度，是ARC的热诚和使命。
以文创元素入题，结合业界品牌四力（知名度、销售力、广告力、推荐力），创造有别于一般商业味浓厚，更具渲染力和兼具结果导向的品牌活动：
- Brand Strategy 品牌定位与营銷規劃
- Digital Marketing数码营销内容
- Multimedia 多媒体制作
- Corporate Workshop 企业型工作坊
- Handcrafted Gifts 手作伴手礼
- Performing Art 演绎艺术
ARC的服务对象及合作伙伴：
企业品牌和营销团队、Event Agency、Wedding Agency、Premium Gifts Supplier
成就别人的梦，就如自己的一样
六年前的际遇，兜兜转转许多年，始终还是回到原点，搭配原有品牌营销公司的资源优势，一切历练似乎都是为了今天而准备，让他有足够底气把ARC的商业模式编写出来。也因如此，他理解文创人心里三个最主要的痛是：
1. 时间上难以同时兼顾创作和营销
2. 有限的推广预算
3. 人脉的经营
对ARC而言，它连接知音、创造机会资源，更是一个聚集相信梦想可以成为生活的同路人，一同携手往进的生态环境。彼此在ARC的培训下互相整合才艺创造更大的商业价值。在这里除了机会，我们更关心的是让每一位拥抱热情、相互扶持鼓励的文化里茁壮成长。系统与人情并存的平台，才有真正存在的意义。
在这里，ARC相信人与人会因“才艺热诚，共融为一“，让每一个准备好的才华踏上起飞的旅程！
12个月内创造的主要成果：
- 聚集30种才艺，50位文创人，200余种手作创意。
- 为Eco Majestic的双亲月筹办为期10天的《MyParents MySuperHero》
- 《富贵集团》2017年指定的手工皂 & 绿藻盆栽供给伙伴
- 开启 Kinokuniya & Pavillion Times Bookstores 通路，让Artist即使只有一件作品，也有机会在ARC的保送下梦想成真，在吉隆坡首屈一指的商场售卖自己的设计。
- ARC和eFM的合作，让其中10位Artists一尝在录音室分享自己创业故事的机会。
- 成为全马最大的共享办公室 CommonGround 的独家品牌顾问公司，也等于把ARC的愿景和服务，打进数以千计会员的中小型企业网络。
关于团队
从一个人上路，做着别人不以为然的尝试、失败、站起来、失败、再站起来，带着愿景一步步遇见相信同一个愿景的伙伴一起扬帆。尽管有些半途离队，但为ARC曾经的贡献无法抹掉。身为领袖，负责任予团队里每一位的未来生活素质和成就展现。有贡献予这个时代的进步、对爱自己的人、团队与自己的青春更是一个交代。因为相信，所以看见。
放眼三年，每个人心里的声音是：“我以身在这个团队为荣，团队也以我今天的成就为荣。”
图（由左到右）：Joyce, Janice, Jeff, Shi Min, Hui Ying, Sangaran
筹募的目的:
❶ 首筹RM8000以充当圆梦创业大赛的报名费，希望透过这次比赛让ArtistCommunity.Asia 正式往外曝光，让更多品牌肯定ARC的使命促成合作，使有才艺的人获得发光的机会。
➋ 余款将用于研发《人脉推介系统》Referring Code System，让大众通过分享自己欣赏的才艺同时，即使自己不是直接的生意供给者，身后的网络也许有可以介绍Artist工作的人，从而获得由Artist自行定义的回谢礼。
谨代表ARC致上谢意，衷心感谢每一份支持！
ARC GLOBAL ARTISTS SDN BHD is a talent integrator platform to empower brands by delivering real value in creating an immersive brand experience, benchmarked by commitment level, speed of reverting with proposals and quality in work delivery. Besides the Brand Marketing department, ARC also works with resourse partners in industries such as events, weddings, and premium gift suppliers to enhance and strengthen their strategy's execution.
With custom designed brand strategies for brand owners, creative cultural campaign’s results are no longer immeasurable with ARC. Here, we make a stand for brand warmth by delivering the best performing content & supercharge it through advertising.
Because of past experiences, Jeff understands the 3 major pain in artists, which are:
1. Limitation of time to take care both creative art and marketing,
2. Advertising budget
3. Limited network
With a vision to help great talents find a place and be seen by the world, Jeff created ARC, a platform which bridges brands with the right group of artists. ARC stands for artists who are committed, passionate and hungry for the opportunity to be seen.
Here, more than just business, we are concerned about the growth in every artist, and practice the philosophy of artists supporting artists, growing together as a team through a passionate and supportive culture.
Results in the last 12 months：
- Gathered 30 types of talents by 50 artists and over 200 handcraft ideas.
- Hosted an event for EcoMajestic under the theme of "MyParents MySuperHero"
- Official Handmade Soap supplier for Nirvana Malaysia in year 2017.
- Successfully set up 2 kiosks at Kinokuniya KLCC & Pavillion Times Bookstores.
- Connected 10 artists with eFM for an opportunity to share their journey.
- Assigned as Exclusive Corporate Brand Advisory for members of CommonGround which is the largest co-working platform in Malaysia.
About The Team:
ARC grew from plans and ideas on a piece of paper to where it is today by making a firm stand and upholding its vision. Although some have left the team during the journey, their contribution to ARC cannot be erased. A leader is responsible for everyone's future. Most importantly, leading them to a PROUD and HONORABLE result in life.
Photo (left to right)：Joyce, Janice, Jeff, Shi Min, Hui Ying, Sangaran
Purpose of Fundraising:
1) RM8000 is the registration fee for the Dream Factory Competition. At the same time, ARC would like to increase the awareness of ArtistCommunity.Asia for recognition from more corporate brands in order to create more business opportunities for local artists.
2) Additional funds will be channeled to ARC's [Referral Code System], which allows the public to redeem rewards from artists by sharing a dedicated link for successful referral transactions.
On behalf of ARC, I would like to express my deepest appreciation by saying THANK YOU for your support!
Jeff Fan
Jeff Fan
Bangsar South
Joined July 2018
About Me
2008年毕业于拉曼学院广告系，2012年成立LF Creative，同时热衷手创。然而只懂研发不谙营销让自己原本获利的本行，转头反赔在自己热衷的手创梦。后来重新钻研广告学，以《品牌营销》将公司转型，正式成立团队把办公室设于Bangsar South Vertical Business Suite。过去的经历彷佛冥冥中把他准备得更好，让他在2017年写出ARC的商业模式，同年创立ARC GLOBAL ARTISTS SDN BHD。他的座右铭是：“一家企业成功的定义不在于一个人站在多高的位置上，而是因为这个企业的出现，让多少人站在胜利点上。”
Project funding closed
Rewards
Support RM20 or more
每一份支持都是给予这个梦想平台的成长。我们会通过官方面子书感谢您。
Support RM100 or more
您将获得一套由插画师绘制的3张名信片设计！
Support RM300 or more
Support RM500 or more
Support RM5,000 or more
一幅手绘10x8尺的壁画予任何雪隆地区，适用于餐馆、Cafe等商业或装横用途。
Support RM10,000 or more
- A Creative Cultural Rebranding Proposal -
- A new packaging designed by Illustrator of your choice -
- Facebook Marketing Content & Design x 5 posts -
*only valid within Klang Valley.
体验ARC的品牌策略重塑（1个月）包括：
- 品牌策略营销计划书 x1套 -
- 插画师操刀包装设计 x1份 -
- 面子书行销内容文案与平面设计 x 5 posts -
＊只限于雪隆地区
PROJECT BY
Jeff Fan
Bangsar South
Joined July 2018
About Me
2008年毕业于拉曼学院广告系，2012年成立LF Creative，同时热衷手创。然而只懂研发不谙营销让自己原本获利的本行，转头反赔在自己热衷的手创梦。后来重新钻研广告学，以《品牌营销》将公司转型，正式成立团队把办公室设于Bangsar South Vertical Business Suite。过去的经历彷佛冥冥中把他准备得更好，让他在2017年写出ARC的商业模式，同年创立ARC GLOBA... See More
ABOUT PROJECT
ARC GLOBAL ARTISTS SDN BHD 是一个聚集各路才艺的品牌营销平台，确保每一场活动皆具备完整的品牌基因，和客户的品牌策划相互辉映，一一作出筛选，并融入品牌思维，务必最大化客户的品牌效益，提供更高的可传性与收藏价值。
专业的评估指标：承诺指数、回复提案速度、作品素质，成为每位ARC文创艺术家信赖度的指标。同时融入客制化、全方位的品牌策略，“文化创意”活动不再难以衡量结果。除了品牌的市场营销团队，我们同时也是Event, Wedding, Premium Gift等Agency的资源供给伙伴，以丰富他们的策略元素呈现更有张力的实践性。
创造卓越品牌内容，赋予来自掌心的温度，是ARC的热诚和使命。
以文创元素入题，结合业界品牌四力（知名度、销售力、广告力、推荐力），创造有别于一般商业味浓厚，更具渲染力和兼具结果导向的品牌活动：
- Brand Strategy 品牌定位与营銷規劃
- Digital Marketing数码营销内容
- Multimedia 多媒体制作
- Corporate Workshop 企业型工作坊
- Handcrafted Gifts 手作伴手礼
- Performing Art 演绎艺术
ARC的服务对象及合作伙伴：
企业品牌和营销团队、Event Agency、Wedding Agency、Premium Gifts Supplier
成就别人的梦，就如自己的一样
六年前的际遇，兜兜转转许多年，始终还是回到原点，搭配原有品牌营销公司的资源优势，一切历练似乎都是为了今天而准备，让他有足够底气把ARC的商业模式编写出来。也因如此，他理解文创人心里三个最主要的痛是：
1. 时间上难以同时兼顾创作和营销
2. 有限的推广预算
3. 人脉的经营
对ARC而言，它连接知音、创造机会资源，更是一个聚集相信梦想可以成为生活的同路人，一同携手往进的生态环境。彼此在ARC的培训下互相整合才艺创造更大的商业价值。在这里除了机会，我们更关心的是让每一位拥抱热情、相互扶持鼓励的文化里茁壮成长。系统与人情并存的平台，才有真正存在的意义。
在这里，ARC相信人与人会因“才艺热诚，共融为一“，让每一个准备好的才华踏上起飞的旅程！
12个月内创造的主要成果：
- 聚集30种才艺，50位文创人，200余种手作创意。
- 为Eco Majestic的双亲月筹办为期10天的《MyParents MySuperHero》
- 《富贵集团》2017年指定的手工皂 & 绿藻盆栽供给伙伴
- 开启 Kinokuniya & Pavillion Times Bookstores 通路，让Artist即使只有一件作品，也有机会在ARC的保送下梦想成真，在吉隆坡首屈一指的商场售卖自己的设计。
- ARC和eFM的合作，让其中10位Artists一尝在录音室分享自己创业故事的机会。
- 成为全马最大的共享办公室 CommonGround 的独家品牌顾问公司，也等于把ARC的愿景和服务，打进数以千计会员的中小型企业网络。
关于团队
从一个人上路，做着别人不以为然的尝试、失败、站起来、失败、再站起来，带着愿景一步步遇见相信同一个愿景的伙伴一起扬帆。尽管有些半途离队，但为ARC曾经的贡献无法抹掉。身为领袖，负责任予团队里每一位的未来生活素质和成就展现。有贡献予这个时代的进步、对爱自己的人、团队与自己的青春更是一个交代。因为相信，所以看见。
放眼三年，每个人心里的声音是：“我以身在这个团队为荣，团队也以我今天的成就为荣。”
图（由左到右）：Joyce, Janice, Jeff, Shi Min, Hui Ying, Sangaran
筹募的目的:
❶ 首筹RM8000以充当圆梦创业大赛的报名费，希望透过这次比赛让ArtistCommunity.Asia 正式往外曝光，让更多品牌肯定ARC的使命促成合作，使有才艺的人获得发光的机会。
➋ 余款将用于研发《人脉推介系统》Referring Code System，让大众通过分享自己欣赏的才艺同时，即使自己不是直接的生意供给者，身后的网络也许有可以介绍Artist工作的人，从而获得由Artist自行定义的回谢礼。
谨代表ARC致上谢意，衷心感谢每一份支持！
ARC GLOBAL ARTISTS SDN BHD is a talent integrator platform to empower brands by delivering real value in creating an immersive brand experience, benchmarked by commitment level, speed of reverting with proposals and quality in work delivery. Besides the Brand Marketing department, ARC also works with resourse partners in industries such as events, weddings, and premium gift suppliers to enhance and strengthen their strategy's execution.
With custom designed brand strategies for brand owners, creative cultural campaign’s results are no longer immeasurable with ARC. Here, we make a stand for brand warmth by delivering the best performing content & supercharge it through advertising.
Because of past experiences, Jeff understands the 3 major pain in artists, which are:
1. Limitation of time to take care both creative art and marketing,
2. Advertising budget
3. Limited network
With a vision to help great talents find a place and be seen by the world, Jeff created ARC, a platform which bridges brands with the right group of artists. ARC stands for artists who are committed, passionate and hungry for the opportunity to be seen.
Here, more than just business, we are concerned about the growth in every artist, and practice the philosophy of artists supporting artists, growing together as a team through a passionate and supportive culture.
Results in the last 12 months：
- Gathered 30 types of talents by 50 artists and over 200 handcraft ideas.
- Hosted an event for EcoMajestic under the theme of "MyParents MySuperHero"
- Official Handmade Soap supplier for Nirvana Malaysia in year 2017.
- Successfully set up 2 kiosks at Kinokuniya KLCC & Pavillion Times Bookstores.
- Connected 10 artists with eFM for an opportunity to share their journey.
- Assigned as Exclusive Corporate Brand Advisory for members of CommonGround which is the largest co-working platform in Malaysia.
About The Team:
ARC grew from plans and ideas on a piece of paper to where it is today by making a firm stand and upholding its vision. Although some have left the team during the journey, their contribution to ARC cannot be erased. A leader is responsible for everyone's future. Most importantly, leading them to a PROUD and HONORABLE result in life.
Photo (left to right)：Joyce, Janice, Jeff, Shi Min, Hui Ying, Sangaran
Purpose of Fundraising:
1) RM8000 is the registration fee for the Dream Factory Competition. At the same time, ARC would like to increase the awareness of ArtistCommunity.Asia for recognition from more corporate brands in order to create more business opportunities for local artists.
2) Additional funds will be channeled to ARC's [Referral Code System], which allows the public to redeem rewards from artists by sharing a dedicated link for successful referral transactions.
On behalf of ARC, I would like to express my deepest appreciation by saying THANK YOU for your support!
Jeff Fan
Jeff Fan
Bangsar South
Joined July 2018
About Me
2008年毕业于拉曼学院广告系，2012年成立LF Creative，同时热衷手创。然而只懂研发不谙营销让自己原本获利的本行，转头反赔在自己热衷的手创梦。后来重新钻研广告学，以《品牌营销》将公司转型，正式成立团队把办公室设于Bangsar South Vertical Business Suite。过去的经历彷佛冥冥中把他准备得更好，让他在2017年写出ARC的商业模式，同年创立ARC GLOBAL ARTISTS SDN BHD。他的座右铭是：“一家企业成功的定义不在于一个人站在多高的位置上，而是因为这个企业的出现，让多少人站在胜利点上。”
project.REWARDS
Support RM20 or more
每一份支持都是给予这个梦想平台的成长。我们会通过官方面子书感谢您。
Support RM100 or more
您将获得一套由插画师绘制的3张名信片设计！
Support RM300 or more
Support RM500 or more
Support RM5,000 or more
一幅手绘10x8尺的壁画予任何雪隆地区，适用于餐馆、Cafe等商业或装横用途。
Support RM10,000 or more
- A Creative Cultural Rebranding Proposal -
- A new packaging designed by Illustrator of your choice -
- Facebook Marketing Content & Design x 5 posts -
*only valid within Klang Valley.
体验ARC的品牌策略重塑（1个月）包括：
- 品牌策略营销计划书 x1套 -
- 插画师操刀包装设计 x1份 -
- 面子书行销内容文案与平面设计 x 5 posts -
＊只限于雪隆地区
Contact Jeff Fan
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- RM300
- RM500
- RM5,000
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- Just support